My Opinion on Using Appeal to Emotion

Throughout this chapter, we've seen that using appeal to emotion in an argument can help get someone to agree to your argument. This can make it easier to get people to agree to your argument. With all the examples for appeal to emotion we've seen, it's incredibly interesting that all appeals to emotion are used frequently in advertisements.

Companies like to advertise using an appeal to emotion in their arguments. For example, the book includes an appeal to vanity for Pantene Pro-V. I also used another example in one of my recent posts, where I talked about using a styling gel to liven up my hair, and apparently to help me socialize as well. You can also point out that the "wearing a seatbelt" ad appeals to fear, by saying that every time you don't wear a seatbelt, you, or someone in the car with you, will die.

Like I stated in my last post, using axe styling gel did not get girls to play with my hair, even though the ad said it would. And even though wearing a seatbelt does lead to death, it doesn't mean that it will happen all the time, like it points out in the seatbelt ad. Suggesting that wearing a seatbelt can lead to death is a good argument, yet, it does not make it valid. The same can be said for something like the axe commercial.

This chapter told us that arguments using an appeal to emotion are good, which they are. However, these advertisements are very rarely valid because of it.