Advertising on the Internet

This advertisement, which I found on Yahoo's main page, indicates that by investing in this advertisement and buying the product, you can be as fit as this guy by summer. The argument here is that if you buy this product, you will be able to gain muscle before summer, and that you could end up looking like this guy. Everyone has their own reflections on advertisements, but let's take a look at how one can analyze this using the information found in sections A & B of chapter 5 of the Epstein text.

When evaluating the argument, we can either accept the argument, reject it, or waiting to give judgement until more info is brought forth. First, one can use personal experience in responding to the ad. This is the most substantial source for response, as people tend to trust their own values and beliefs over anything else. If one were to have previously used legal performance enhancers, like the ones offered in the ad, and had different results, they could reject the claim in the ad. On the other side, one could have had similar results to the guy in the ad, and could accept the claim. In most cases, ads portray an unreachable, exaggerated result, which most do not achieve. Some other sources for responses depends on the person making the claim. Since this is an ad, we don't know who is making the claim, and therefore, it is much less likely that one will accept the advertisement's claim.