A very interesting advertisement that I found that strongly depicts an appeal to fear is a Australian seatbelt campaign, designating to wear a seatbelt in order to avoid serious harmful consequences. I will try to not go into detail, as the ad is very graphic.
In the ad, a young man, who is not wearing his seatbelt, is sitting behind the driver, who is wearing a seatbelt. The driver looks away for a brief moment, and suddenly collides with the car in front of her. Due to the force of impact, the young man is launched forward, and violently collides with the driver in front of him. If you would like to see the video, I'll add the link to the video at the bottom.
In this ad, I believe that a good argument is made, as the ad depicts a real life situation one might go through. What makes this crucial to the ad's message is when we remember one of the audience's main ways to interpret a message: personal knowledge and/or experience. I remember I had that "Every 15 minutes" assembly in High School, where car accidents, especially ones caused by drunken driving and/or not wearing seatbelts. Maybe you've seen the same one. By showing a possible scenario about a type of accident that occurs frequently, the advertisement is successful in clearly stating the argument that not wearing a seatbelt can have fatal consequences.
Video (some graphic content): http://www.youtube.com/watch?v=BRo-2THXaOQ
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